Yasmin is an award-winning Marketing and communications professional. With over three decades of experience in the industry, her expertise primarily spans the education and charity sectors.
Having spent a decade in Northern Ireland, Yasmin played a pivotal role at the Council for Integrated Education. This organisation advocates shared education for both Catholic and Protestant children. During her time there, she also worked for Queen’s University and the NI Hospice organisation where she spearheaded the campaign to establish the province’s first children’s hospice. Upon her return to the UK, Yasmin worked for the Hospice movement, the RNLI (Royal National Lifeboat Institution), and the Further Education sector. In 2020, Yasmin founded her own communications consultancy, Seasoned Communications.
In this capacity, she has served as a consultant for a diverse range of clients across the Higher Education sector, the third sector, and SMEs. Notably, these clients all share a common goal of creating positive societal change. Since November 2022, Yasmin has supported Motivation, with communications and advocacy advice.