Jess Crombie

Senior lecturer at UAL and content consultant

Jess is a leader in innovative communications in the humanitarian sector and a senior lecturer on documentary image making and ethics at London College of Communication (UAL).  

Previously global creative content director at Save the Children, Jess promoted a creative, storytelling led approach to issue-based communications. Content such as the most successful charity film of all time Most Shocking Second a Day, and the multi-award winning Made in Britain demonstrated the potential for a creative approach to issue-based engagement. Jess has also led the sector in embedding ethical best practice at the heart of content creation with The People in the Pictures research, and by founding and continuing to co-chair the Bond group of the same name, formed to bring sector wide change in image gathering and use practices.  

Jess is a passionate champion for working with contributors as partners in storytelling and has conceptualised and delivered projects such as Inside Zataari (see previous), This is Exile, a documentary told entirely by Syrian refugee children, How we Survived, a child led explanation of refugee experience made into theatrical sets, This kind of poverty, where children created self-portraits and wrote testimony-led exploration of poverty in the UK, Lives Through the Lens where young Senegalese women used imagery and illustration to communicate their experiences of forced marriage, and Action 1D which partnered a collection of NGOs with One Direction and thousands of their fans to crowd source a film for the UN.  

As a content and stories consultant Jess leads the delivery of powerful and ethical storytelling strategy and content delivery for clients including Save the Children, The British Red Cross, the IRC, the DEC and the Lumos Foundation. 


30 September 2020
Thoughts and ideas for how NGOs can move towards more authentic and ethical representation in their communications and fundraising.
This is amazing, I love it." Portrait of Veronique Eulalie Rasoarimanana outside her home in Madagascar.
29 July 2019
It is not enough to ask if you can take someone's photo. A look at the importance of having conversations with the people you're working with before sharing their story.
21 July 2017
Save the Children's research project listens to and learns from the people who contribute their images and stories to the organisation's visual storytelling.

Conference sessions

Interrogate the power dynamics between NGOs collecting content and the people who agree to have their stories and images shared.



Thu, 05/27/2021 - 13:15 to 14:00

NGO communications can inadvertently perpetuate stereotypes about the developing world and portray people in an undignified way. 



Tue, 03/19/2019 - 10:45 to 12:15