UK public attitudes towards development

Understanding our audiences


Thursday, October 1, 2015

This briefing will help you to understand the latest research on UK public attitudes towards development and the different audience types.

Dividing our UK audience into segments shows the varying levels of support for development.

This can help you:

  • Understand the different ways people choose to engage with development, especially different attitudes and behaviours
  • Understand what drives different segments to new attitudes and actions
  • Test how each segment responds to different messages and messengers
  • Target resources at specific audiences to increase support for development.
Resource type: briefing

Related Resources

C7 2021 logo
Over 200 civil society organisations call on G7 leaders to agree a bold and ambitious policy agenda that puts people and planet at the centre of the world's recovery
26 April 2021
Dominic Raab gives a speech at the Aspen Security Forum at the Locarno Suite inside the Foreign Commonwealth and Development Office in London
A look at the aid cuts following the written statement from Dominic Raab, what we can decipher from the figures, and what we still need to find out.
23 April 2021
Chimneys and cooling tower of a coal fired power station.
The UK has a unique opportunity and moral obligation to galvanise action on adaptation this year to garner greater political ambition and secure an increase in the quality, quantity, and accessibility to climate finance.
31 March 2021