UK public attitudes towards development
Understanding our audiences
Thursday, October 1, 2015
This briefing will help you to understand the latest research on UK public attitudes towards development and the different audience types.
Dividing our UK audience into segments shows the varying levels of support for development.
This can help you:
- Understand the different ways people choose to engage with development, especially different attitudes and behaviours
- Understand what drives different segments to new attitudes and actions
- Test how each segment responds to different messages and messengers
- Target resources at specific audiences to increase support for development.