Public support

NGOs have long recognised the importance of building wider public support for international development, but continue to face the challenge of low public trust of, and engagement in, their causes. Public support is vital for increasing pressure on governments and the private sector to enact change, to create stronger civil society organisations, and to sustain lifestyle changes that halt excessive consumption.

There is a wealth of insight on public attitudes and effective messaging available to the sector, but this is often difficult to distil and apply to a specific cause or campaign. Bond’s Public Support project aims to support NGOs to access the key takeaways from this insight and embed best-practice approaches across all areas of public engagement.

Public support essentials

  • Public Attitudes towards development: this guide draws learning from the Aid Attitude Tracker to support NGOs to be more effective in making the case for aid and development
     
  • The Narrative Project: this piece of research highlights how our narrative approach to international development can change public attitudes
     
  • DevCommsLab: this website can help you find insights to help you understand audiences, motivate public action and influence attitudes
     

Public support news and views

Midwife and two children she looks after, in Sierra Leone
NGOs are one of the main sources of imagery from the developing world, so we must consider the images we use and how they might affect perceptions.
20 August 2018
Supporters of the marriage equality campaign
Five ways Yes Equality's digital campaign achieved real change and how the lessons can be applied by other campaigners.
6 August 2018
Marathon start
How do today’s INGO leaders decide when radical change is required, and when to recommit to long-held values and ways of working?
30 July 2018

Latest public support resources

Group of rural women in Guatemala
CONCORD's annual AidWatch report monitors and makes recommendations on the quality and quantity of aid provided by EU member states.
17 October 2018
Liberian police in Monrovia
International Alert asked more than 100,000 people in 15 countries – from those in active conflicts to those in relative peace – about their views on peace and conflict.
20 September 2018
Donation jars
A new study suggests that a person’s political views and attitudes towards their own country – and whether they voted for or against Brexit – can explain which causes they support.
4 August 2017

Share your learning

Explore ways of building long-term public support for development with others in the sector in our working group. Bond members can join working groups for free.

Join the group 

Get in touch to share your public support success stories: perhaps you have come across some helpful new insight, or your organisation has tested a messaging approach that works well with your audience. We’d love to hear about this and share what you’ve learned.

Email us