Public support

Partnerships aren't built on pity. To build long-term public support for development, in order to tackle poverty, inequality and climate change, we need a new approach.

What's the problem?

Frequent exposure to guilt-inducing messages and images of "starving children with flies in their eyes" is making more and more people feel cynical about aid, distant from people in the global south, and that efforts to alleviate poverty are futile. 

Cynical face

Cynical

Most people think no progress has been made in developing countries.

Distant face

Distant

People don’t feel connected to people living in the world’s poorest places.

Futile face

Futile

Very few people think their actions can have an impact.

The Narrative Project is a piece of research which explores people’s attitudes, beliefs and emotions in order to change public attitudes towards global development. This video summarises the key findings, which highlight using 4 themes of Independence, Shared Values, Partnership and Progress.

 

Public support news and views

Refugees gathered under a tent
Research on public attitudes identifies four blocks that stop the public connecting with humanitarian issues.
16 May 2018
A joint letter from 22 UK charities announcing a series of measures to improve safeguarding.
23 February 2018
Abandoned lifejackets on a beach
A new report looks at the impact of fake news on international NGOs' work and suggests ways to fight back.
13 February 2018

Public Support Resources

Lady Liberty on the Old Bailey, London
A toolkit for testing the independence of the Charity Commission
15 May 2018
Donation jars
A new study suggests that a person’s political views and attitudes towards their own country – and whether they voted for or against Brexit – can explain which causes they support.
4 August 2017
ThankUK image - for water
A collection of images to be shared on social media in support of UK aid.
5 April 2017

How can we change?

The public conversation can be changed. We don't have to use stereotypes. We can talk about global poverty in a way that helps people feel hopeful and motivates action.

Case study

Find out how 10 organsiations got on when they integrated the Narrative Project messaging approach into their communications.

Go to case study

Public Support working group

Access the latest evidence and research in the Public Support working group. Use this community space to share and discuss new approaches, best practice and emerging insights.

Sign up

Further support

We can help you to:

  • Present the evidence and facilitate a discussion with your organisation
  • Test new narrative messages in your communications

For more information about Bond's public support programme, drop Luke a line at lstewart@bond.org.uk.