Public support

NGOs have long recognised the importance of building wider public support for international development, but continue to face the challenge of low public trust of, and engagement in, their causes. Public support is vital for increasing pressure on governments and the private sector to enact change, to create stronger civil society organisations, and to sustain lifestyle changes that halt excessive consumption.

There is a wealth of insight on public attitudes and effective messaging available to the sector, but this is often difficult to distil and apply to a specific cause or campaign. Bond’s Public Support project aims to support NGOs to access the key takeaways from this insight and embed best-practice approaches across all areas of public engagement.

Public support essentials

  • Public Attitudes towards development: this guide draws learning from the Aid Attitude Tracker to support NGOs to be more effective in making the case for aid and development
     
  • The Narrative Project: this piece of research highlights how our narrative approach to international development can change public attitudes
     
  • DevCommsLab: this website can help you find insights to help you understand audiences, motivate public action and influence attitudes
     

Listen to our podcast episode where we discuss media attitudes and the erosion of public trust in NGOs.

Public support news and views

Runners on the street in the London marathon
12 September 2019
With over 160,000 registered UK charities, here are communications tips to get your small NGO noticed and reach the right supporters.
Woman standing in front of a mountain with headphones in
29 August 2019
With podcasts increasing in popularity with audiences across the UK, here are some things to consider before starting your own series.
Oxfam charity shop on a London street
27 June 2019
NCVO's latest UK Civil Society Almanac highlights the size, makeup and funding of international NGOs compared to the rest of the UK sector.

Latest public support resources

Crowd at Oxford Circus station in London
Experts debate the relationship between media attitudes and the British public’s declining trust in NGOs.
13 November 2018
Group of rural women in Guatemala
CONCORD's annual AidWatch report monitors and makes recommendations on the quality and quantity of aid provided by EU member states.
17 October 2018
Liberian police in Monrovia
International Alert asked more than 100,000 people in 15 countries – from those in active conflicts to those in relative peace – about their views on peace and conflict.
20 September 2018

Share your learning

Explore ways of building long-term public support for development with others in the sector in our working group. Bond members can join working groups for free.

Join the group 

Get in touch to share your public support success stories: perhaps you have come across some helpful new insight, or your organisation has tested a messaging approach that works well with your audience. We’d love to hear about this and share what you’ve learned.

Email us