Thomas Coombes

Communications strategist

hope-based communications

Thomas Coombes is a global communications strategist who aims to make a difference by changing people’s minds. He has developed an approach called Hope-Based Communications to help NGOs respond to framing challenges and develop new narratives for the human rights movement that win debates and change attitudes. This approach to cause communications focuses on solutions, values and empathy.

Formerly head of brand and deputy communications director at Amnesty International’s International Secretariat, Thomas’s mission is to empower NGOs to communicate as effectively as politicians and businesses. Before joining Amnesty International, he spent a decade working in communications for the anti-corruption NGO Transparency International, the European Commission and PR firm Hill & Knowlton.