Rupert Younger is director of the Oxford University Centre for Corporate Reputation, which he founded in 2008. He is a leading commentator on reputation matters relating to corporations and institutions around the world.
He is also a co-founder of the Finsbury Group, the financial communications group with offices in London, New York and Brussels, and remains a consulting partner with the firm. He is also a trustee of the Halo Trust.
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5 steps to build trust in your organisation
With a recent survey finding that only 50% of people trust NGOs, here are recommendations to protect your organisation’s reputation and rebuild trust.