Ridwana Wallace-Laher


Penny Appeal

Ridwana Wallace-Laher, a groundbreaking leader in the humanitarian sector, serves as the CEO of Penny Appeal, making her the first Muslim woman at the helm of a major British charity. With over 20 years of experience in education and charity leadership, Ridwana has driven organisational growth and diversification, promoting innovation, collaboration, and digital transformation.

Throughout her career in the non-profit sector, Ridwana has made a significant impact on local and international communities. She brings her passion for education and nurturing potential to the third sector. As CEO of Penny Appeal, Ridwana focus has been on future-proofing the charity in a post-Covid context, connecting with grassroots donor communities, and ensuring efficient and compassionate aid delivery.