Advocacy Campaign Award
The Advocacy Campaign Award celebrates strategic and inspiring campaigns that raise public awareness of international development causes.
We want to celebrate organisations that contribute to ending poverty worldwide by promoting policies based on equality, human rights and social justice that work for the poor.
It was fantastic to have our advocacy work recognised by winning the Bond award. It's helped boost Traidcraft's profile within the sector and provided media opportunities to explain our work. It enhances our credibility as a professional organisation having an impact at the highest levels.
- Traidcraft, Advocacy Campaign Award winners 2018
Are you advocating for change?
Your advocacy campaign will engage and motivate people to take action and build long-term support for international development through influencing. Your campaign will go beyond the usual campaigning approaches – whether on or offline – to raise awareness of international development causes.
It will have the potential to transform the way we think and communicate about international development. The campaign must strive to effectively measure its reach and response while seeking to understand the likely impact on public debate, and influencing key figures.
Your video and accompanying entry form will be judged on the following criteria:
- The narrative - how compellingly you tell the campaign's story
- The currency - how you interpret and respond to current global challenges, including your theory of change
- The reach - who and how many people were aware of your campaign, how was this measured
- The impact - what is the likelihood of impact and sustainability
- The endorsements - what endorsements the campaign garnered
All of the points above must be addressed in your video entry. We will not accept any marketing videos that do not address the above.
How to enter
Deadline for entries: 5pm on Friday 28 September 2018. There are two parts to the application.
- Submit a short video (maximum one and a half minutes in .avi or .mp4 format). Click here to see our guidance on what the video should include - the video can be simple and you will not be judged on the production values. Please email this to firstname.lastname@example.org by the deadline.
- Complete the accompanying entry submission form. Here you can provide further information about the entry and explain why you think you should win.
The video does not need to be sent at the same time as the form, but both parts of the application need to have been received by the deadline. Your entry will not be considered if we do not have both parts of the application.
Please note: you have to be a Bond member to enter. Please read the terms and conditions before entering.
The winner and finalists
The judges selected three projects as the finalists, with the winner announced at the awards ceremony on 26 February.
Winner: Traidcraft Exchange - Brexit trade and development
Set up in the aftermath of the EU referendum, this campaign led to a public pledge from the government to guarantee existing levels of market access for developing countries when the UK leaves the EU.
Finalist: Refugee Rights Europe - Promoting human rights for refugees in Europe
Refugee Rights Europe uses field research to advocate for the human rights of refugees. The research is turned into reports, letters or meetings for parliamentarians, governing bodies, the media or civil society.
Finalist: Save the Children - Don’t let them off the hook
This campaign led to the Saudia-Arabia led coalition being relisted on the UN’s Children and Armed Conflict list of grave violators, a move which will lead to better protections for Yemeni children.