Kirsty McNeill, executive director of policy, advocacy and campaigns at Save the Children, speaks to Future Advocacy CEO Olly Buston about the key elements for a strong advocacy strategy.
She discusses some of the big questions campaigners need to ask themselves: “what do we want?”, “who can give it to us?” and, most importantly, “why haven’t they given it to us already?”. She also provides advice on tactics for overcoming different barriers campaigns can face.
You can also read her blog, “The question campaigners hate to answer, but need to“.
Bond also offers training in developing an advocacy strategy.