i

Photo: Jerry Kiesewetter, Unsplash

What makes a brilliant advocacy strategy? with Kirsty McNeill

Future Advocacy

Wednesday, January 30, 2019

Kirsty McNeill, executive director of policy, advocacy and campaigns at Save the Children, speaks to Future Advocacy CEO Olly Buston about the key elements for a strong advocacy strategy.

She discusses some of the big questions campaigners need to ask themselves: "what do we want?", "who can give it to us?" and, most importantly, "why haven't they given it to us already?". She also provides advice on tactics for overcoming different barriers campaigns can face.

You can also read her blog, "The question campaigners hate to answer, but need to".

Bond also offers training in developing an advocacy strategy.

Resource type: video

Related Resources

Fisherman on Lake Inle in Myanmar
This toolkit includes information on policy coherence for sustainable development and tools and recommendations for organisations.
31 January 2019
Crowd at Oxford Circus station in London
Experts debate the relationship between media attitudes and the British public’s declining trust in NGOs.
13 November 2018
Emmanuel, village chief and entrepreneur in CAR
This report looks at UK aid through the lens of its primary and fundamental purpose – to target and eliminate poverty.
1 May 2017