i

Photo: Jerry Kiesewetter, Unsplash

What makes a brilliant advocacy strategy? with Kirsty McNeill

Future Advocacy

Wednesday, January 30, 2019

Kirsty McNeill, executive director of policy, advocacy and campaigns at Save the Children, speaks to Future Advocacy CEO Olly Buston about the key elements for a strong advocacy strategy.

She discusses some of the big questions campaigners need to ask themselves: "what do we want?", "who can give it to us?" and, most importantly, "why haven't they given it to us already?". She also provides advice on tactics for overcoming different barriers campaigns can face.

You can also read her blog, "The question campaigners hate to answer, but need to".

Bond also offers training in developing an advocacy strategy.

Resource type: video

Related Resources

US government delegation talking to civil society representatives at the UN in Geneva
This report outlines fundamental problems in how government engages with civil society, and outlines principles and practical steps to improve the relationship.
1 April 2019
City of London skyline
With more UK aid being delivered through the private sector, we brought together sector experts to interrogate what these trends mean for the poorest countries.
25 March 2019
A selection of images and statistics showing the value of multilateral partnerships when working on development issues like health, education and climate change.
15 March 2019