The Narrative Project user guide

Sunday, November 1, 2015

Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues?

To find a new approach, these organisations created the Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany.

The user guide is designed to be an informative tool for communicators and advocates who want to apply the Narrative Project approach to their own messages and content.

It brings together the highlights of the Narrative Project research and lays out a narrative approach, which is based on a deep analysis of those insights.

Resource type: briefing

Related Resources

Cattle being driven to water by people
How do we tackle the triple challenges of tackling climate change, eliminating poverty and protecting the natural environment?
16 May 2019
US government delegation talking to civil society representatives at the UN in Geneva
This report outlines fundamental problems in how government engages with civil society, and outlines principles and practical steps to improve the relationship.
1 April 2019
City of London skyline
With more UK aid being delivered through the private sector, we brought together sector experts to interrogate what these trends mean for the poorest countries.
25 March 2019