The Narrative Project user guide
Sunday, November 1, 2015
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues?
To find a new approach, these organisations created the Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany.
The user guide is designed to be an informative tool for communicators and advocates who want to apply the Narrative Project approach to their own messages and content.
It brings together the highlights of the Narrative Project research and lays out a narrative approach, which is based on a deep analysis of those insights.