Fundraising after COVID-19: diversifying income and scaling with digital

Bond and Blue State

Wednesday, April 28, 2021

While many NGOs report a year of income challenges, others have used the pandemic to pivot and reassess their fundraising models. Many have invested in new strategies, products and technologies, and collaborated across countries and national committees to make up the shortfall in income, and even grow.

We will hear how some of the largest iNGOs in the world are shifting more budget into digital fundraising, and away from channels like face to face. We’ll look at those who are creating new fundraising products and propositions to make up for the decline in child sponsorship revenue, and how allocating budgets flexibly through emergencies has helped raise more than four times as much as traditional emergency appeals.

  • Hear real examples from leaders at UNICEF, UNHCR and Plan International.
  • Get inspiration on how iNGOs are tackling challenges with income growth and diversification.
  • Learn from Blue State what tactical steps an organisation can take if they have not historically invested in digital fundraising and/or innovation, and need to make progress fast.

This session is run in partnership with Blue State, a values-led agency working with clients to drive fundraising results - from UNICEF to MSF, UNHCR to Habitat for Humanity, the Movember Foundation to Plan International, Oxfam and Amnesty International amongst many others.

Watch now

Resource type: webinar

Related Resources

Business graph made of coins stock photo
An in-depth analysis of 28 NGOs' attitudes to financial reserves and recommendations to build sustainable income.
2 February 2021
Photographer
Free webinar recording featuring a discussion on racial representation and dignity in INGO communications.
3 September 2020
Crowd at Oxford Circus station in London
Experts debate the relationship between media attitudes and the British public’s declining trust in NGOs.
13 November 2018