Partnerships aren't built on pity. To build long-term public support for development, in order to tackle poverty, inequality and climate change, we need a new approach.
What's the problem?
Frequent exposure to guilt-inducing messages and images of "starving children with flies in their eyes" is making more and more people feel cynical about aid, distant from people in the global south, and that efforts to alleviate poverty are futile.
Most people think no progress has been made in developing countries.
People don’t feel connected to people living in the world’s poorest places.
Very few people think their actions can have an impact.
The Narrative Project is a piece of research which explores people’s attitudes, beliefs and emotions in order to change public attitudes towards global development. This video summarises the key findings, which highlight using 4 themes of Independence, Shared Values, Partnership and Progress.
Public Support Resources
How can we change?
The public conversation can be changed. We don't have to use stereotypes. We can talk about global poverty in a way that helps people feel hopeful and motivates action.
Find out how 10 organsiations got on when they integrated the Narrative Project messaging approach into their communications.
Public Support Hub
Access the latest evidence and research on the My Bond Public Support Hub. Use this community space to share and discuss new approaches, best practice and emerging insights.
Public Support Seminars
Come along to the next in our series of seminars. Learn from a range of experts and share your thoughts on building public support for development.
We can help you to:
- Present the evidence and facilitate a discussion with your organisation
- Test new narrative messages in your communications
For more information about Bond's public support programme, drop Alice a line at firstname.lastname@example.org.