Public support

NGOs have long recognised the importance of building wider public support for international development, but continue to face the challenge of low public trust of, and engagement in, their causes. Public support is vital for increasing pressure on governments and the private sector to enact change, to create stronger civil society organisations, and to sustain lifestyle changes that halt excessive consumption.

There is a wealth of insight on public attitudes and effective messaging available to the sector, but this is often difficult to distil and apply to a specific cause or campaign. Bond’s Public Support project aims to support NGOs to access the key takeaways from this insight and embed best-practice approaches across all areas of public engagement.

Public support essentials

  • Public Attitudes towards development: this guide draws learning from the Aid Attitude Tracker to support NGOs to be more effective in making the case for aid and development
     
  • The Narrative Project: this piece of research highlights how our narrative approach to international development can change public attitudes
     
  • DevCommsLab: this website can help you find insights to help you understand audiences, motivate public action and influence attitudes
     

Listen to our podcast episode where we discuss media attitudes and the erosion of public trust in NGOs.

Public support news and views

Megaphone on a blue background
17 November 2021
Influencing is an art, not a science, and there is never a right or wrong way to do things. But what are the theories and techniques that can help you understand how and when to spot opportunities for change?
Protest at COP26
10 November 2021
Research shows that people believe in the seriousness of climate change and its consequences. They also believe in the next steps, and particularly want to see government action on these issues.
Snippet from the "Talking Disabilities" animation
1 November 2021
What makes a “good disability story”? How can we embrace authentic voices for inclusive storytelling and journalism? Bond’s Disability and Development Group have launched a new animation which provides some solutions to these questions.

Latest public support resources

Liberian police in Monrovia
International Alert asked more than 100,000 people in 15 countries – from those in active conflicts to those in relative peace – about their views on peace and conflict.
20 September 2018
How charities work
A resource explaining how charities are run and how the public can help them to make a difference
16 December 2016
Narrative Project Presentation
This presentation provides a background on The Narrative Project, a piece of research which explores how our communication strategies can change public perceptions of global development.
28 June 2016

Share your learning

Explore ways of building long-term public support for development with others in the sector in our working group. Bond members can join working groups for free.

Join the group 

Get in touch to share your public support success stories: perhaps you have come across some helpful new insight, or your organisation has tested a messaging approach that works well with your audience. We’d love to hear about this and share what you’ve learned.

Email us