Public support

NGOs have long recognised the importance of building wider public support for international development, but continue to face the challenge of low public trust of, and engagement in, their causes. Public support is vital for increasing pressure on governments and the private sector to enact change, to create stronger civil society organisations, and to sustain lifestyle changes that halt excessive consumption.

There is a wealth of insight on public attitudes and effective messaging available to the sector, but this is often difficult to distil and apply to a specific cause or campaign. Bond’s Public Support project aims to support NGOs to access the key takeaways from this insight and embed best-practice approaches across all areas of public engagement.

Public support essentials

  • Public Attitudes towards development: this guide draws learning from the Aid Attitude Tracker to support NGOs to be more effective in making the case for aid and development
  • The Narrative Project: this piece of research highlights how our narrative approach to international development can change public attitudes
  • DevCommsLab: this website can help you find insights to help you understand audiences, motivate public action and influence attitudes

Listen to our podcast episode where we discuss media attitudes and the erosion of public trust in NGOs.

Public support news and views

Rescue workers celebrate in Nepal surrounded by cameras
11 January 2019
A new research study finds that very few commercial news organisations cover humanitarian issues outside of major emergencies.
Civil Society Futures workshop in Newcastle
3 January 2019
After speaking to over 3000 people, the Civil Society Futures inquiry has proposed some recommendations for building stronger connections between charities and the public.
Woman walking through ruined area of Sana'a, Yemen
13 November 2018
A new poll has found that 42% of the UK public do not know that there is a war going on in Yemen. Why is there such a lack of awareness?

Latest public support resources

Narrative Project Presentation
This presentation provides a background on The Narrative Project, a piece of research which explores how our communication strategies can change public perceptions of global development.
28 June 2016
Two Guatemalan women walking back to the village to bring the wood collected to cook dinner for the family.
The Aid Attitude Tracker (AAT) is a long-term study of UK public attitudes and engagement with global poverty, aid and development.
15 November 2016
The Narrative Project Webinar
This online seminar explains how using The Narrative Guide and its core themes of independence, shared values, partnership and progress in our conversations on global development can change public perceptions.
27 October 2016

Share your learning

Explore ways of building long-term public support for development with others in the sector in our working group. Bond members can join working groups for free.

Join the group 

Get in touch to share your public support success stories: perhaps you have come across some helpful new insight, or your organisation has tested a messaging approach that works well with your audience. We’d love to hear about this and share what you’ve learned.

Email us