Public support

NGOs have long recognised the importance of building wider public support for international development, but continue to face the challenge of low public trust of, and engagement in, their causes. Public support is vital for increasing pressure on governments and the private sector to enact change, to create stronger civil society organisations, and to sustain lifestyle changes that halt excessive consumption.

There is a wealth of insight on public attitudes and effective messaging available to the sector, but this is often difficult to distil and apply to a specific cause or campaign. Bond’s Public Support project aims to support NGOs to access the key takeaways from this insight and embed best-practice approaches across all areas of public engagement.

Public support essentials

  • Public Attitudes towards development: this guide draws learning from the Aid Attitude Tracker to support NGOs to be more effective in making the case for aid and development
     
  • The Narrative Project: this piece of research highlights how our narrative approach to international development can change public attitudes
     
  • DevCommsLab: this website can help you find insights to help you understand audiences, motivate public action and influence attitudes
     

Listen to our podcast episode where we discuss media attitudes and the erosion of public trust in NGOs.

Public support news and views

Midwife and two children she looks after, in Sierra Leone
20 August 2018
NGOs are one of the main sources of imagery from the developing world, so we must consider the images we use and how they might affect perceptions.
Supporters of the marriage equality campaign
6 August 2018
Five ways Yes Equality's digital campaign achieved real change and how the lessons can be applied by other campaigners.
Marathon start
30 July 2018
How do today’s INGO leaders decide when radical change is required, and when to recommit to long-held values and ways of working?

Latest public support resources

Narrative Project Presentation
This presentation provides a background on The Narrative Project, a piece of research which explores how our communication strategies can change public perceptions of global development.
28 June 2016
Two Guatemalan women walking back to the village to bring the wood collected to cook dinner for the family.
The Aid Attitude Tracker (AAT) is a long-term study of UK public attitudes and engagement with global poverty, aid and development.
15 November 2016
The Narrative Project Webinar
This online seminar explains how using The Narrative Guide and its core themes of independence, shared values, partnership and progress in our conversations on global development can change public perceptions.
27 October 2016

Share your learning

Explore ways of building long-term public support for development with others in the sector in our working group. Bond members can join working groups for free.

Join the group 

Get in touch to share your public support success stories: perhaps you have come across some helpful new insight, or your organisation has tested a messaging approach that works well with your audience. We’d love to hear about this and share what you’ve learned.

Email us