Tips on good practice in campaigning


Jim Coe and Tessa Kingham

Ten tips about campaigning and how to influence decision makers, with practical advice on how to create realistic plans and avoiding pitfalls. Particularly useful: Tip 2: Compile strong and compelling evidence, Tip 3: Understand target audiences,  Tip 4: Be clear in what you try to achieve, Tip 6: Involve beneficiaries

Especially useful for those who are just starting out in campaigns and have little idea of how government works or of the role that a small organisation might play in campaigns.

Skills and resources required: Basic understanding of campaigns, advocacy and policy processes.

Pillar: Influencing
Building Blocks: Planning Context Analysis Evidence Beneficiary involvement