The charity causes that Brexit Britain’s Leave and Remain voters support
Friday, August 4, 2017
A new study suggests that a person’s political views and attitudes towards their own country – and whether they voted for or against Brexit – can explain which causes they support.
Overall, while 54% of respondents indicated that they trusted local charities, the picture for international causes was far less positive. Only 31% of people said they trusted international charities with only 26% intending to donate to an international cause in the future.
The research also picks out six distinct clusters of people who vary based upon their charitable giving, political and national attitudes, which could be useful for targeting.