Rita Clifton CBE has been called "the doyenne of branding" by Campaign magazine, a "Brand guru" by the Financial Times, and the Daily Telegraph described her as "The Brand Leading the Brands". She is one of the world’s leading experts on brands and branding, and is a speaker, facilitator, writer, business leader and portfolio director.
She has worked with many of the world’s leading companies on their brand strategy, as well as start-ups and ambitious businesses in just about every sector. She was vice chairman and strategy director at Saatchi & Saatchi in its most successful period, and for over fifteen years was London CEO and then chairman at Interbrand, the world’s leading brand consultancy. She now has a portfolio of directorships, including Nationwide Building Society, ASOS and Ascential plc, as well as being chair of BrandCap, the consultancy for the boardroom.
Rita speaks around the world on how and why brands are the most important assets any organisation has, in any sector, and why branding needs to be the central organising principle for any organisation to generate sustainable value. She also speaks on subjects as diverse as innovation, personal branding, branding in the digital age, communicating sustainability, and women on boards.