With over twenty years experience in Pharma and healthcare marketing, Nick has been at the forefront of digital innovation and multichannel planning throughout his career. Working in both consumer and B2B environments, Nick honed his strategic skills in companies such as Virgin Interactive, Tesco.com and well as NHS Digital before focusing on the impact digital innovation can bring to patients in pharma, working with Publicis, Syneos and now McCann
Nick is passionate about data. The good it can do to shape best practice within pharma, the insights it can deliver in real time to create agile environments and its ability to create a picture of the patient so detailed that traditional ways of working just will not suffice.
As President of North Europe for McCann Health, Nick leads a multi-disciplinary, regional team delivering global and local programs across a wide portfolio of POM and OTC clients.
Nick believes that health is the ’new black’ with responsibility sitting on many of the worlds largest brands to empower its customers. In his role on the McCann World Group UK Board he actively encourages interaction between large consumer brands such as Microsoft, Coca-Cola and I’Oreal with Pharma, to share best practice, investigate ‘people first’ philosophies and how by understanding consumer trends we can push pharma further, faster.