James leads Forum's work using futures to create #theBIGshift. He works across the areas of energy, food and sustainable business, covering topics from agricultural supply chains to sustainable entrepreneurship, from the informal economy to the fashion industry.
James came to Forum in 2001 from a market research agency, where he managed global research projects for tech firms.
James is a strong believer that the futures approach has become one of the most effective ways we have for creating change – whether it's working with individual organisations such as PepsiCo or Unilever to imagine sustainable future business, or with industries such as dairy, retail or the shipping industry.
Twitter: @JamesTGoodman
