Geke van Dijk is a co-founder of STBY, and currently serves as their strategy director.
An expert in the field of Consumer Behaviour Research and Human-Computer Interaction, Geke also specialises in more general marketing issues and business strategy. A key theme of her work is that the changing expectancies and demands of contemporary consumers put pressure on suppliers to offer their services seamlessly through multiple channels. Consumers appreciate being able to pick and mix from these multichannel service offerings as they like, thereby co-producing the actual service experience. This perspective is often incorporated into the projects Geke leads at STBY as one of our most experience design researchers.