Fundraising after COVID-19: diversifying income and scaling with digital

This webinar will explore how the world’s largest iNGOs are diversifying their voluntary funding portfolios and growing their income through responsive appeals, channel expansion and product innovation.

While many NGOs report a year of income challenges, others have used the pandemic to pivot and reassess their fundraising models. Many have invested in new strategies, products and technologies, and collaborated across countries and national committees to make up the shortfall in income, and even grow.

We will hear how some of the largest iNGOs in the world are shifting more budget into digital fundraising, and away from channels like face to face. We’ll look at those who are creating new fundraising products and propositions to make up for the decline in child sponsorship revenue, and how allocating budgets flexibly through emergencies has helped raise more than four times as much as traditional emergency appeals.

  • Hear real examples from leaders at UNICEF, UNHCR and Plan International.
  • Get inspiration on how iNGOs are tackling challenges with income growth and diversification.
  • Learn from Blue State what tactical steps an organisation can take if they have not historically invested in digital fundraising and/or innovation, and need to make progress fast.

This session is run in partnership with Blue State, a values-led agency working with clients to drive fundraising results - from UNICEF to MSF, UNHCR to Habitat for Humanity, the Movember Foundation to Plan International, Oxfam and Amnesty International amongst many others.


This webinar will take place at 14:00 UK time on Wednesday 28 April.



Plan International

Emma is the global head of digital fundraising at Plan International.


Irwin is currently the global chief of individual giving at UNICEF.


Saige Jennings is the Digital Fundraising Manager at UK for UNHCR.

Blue State

Lizi Zipser is Director of Global Strategy & Insights at Blue State