Cutting the audience pie: How better targeted comms can help your organisation

Join the Bond Communications group for its winter meeting on 23 November from 13.45 to 17.00 to hear panel discussions with communications experts and leaders. We'll look at understanding your audiences better and how you can target them on digital channels and through the media. We will also have strategic advice on how to create personas/profiles/pen portraits.

With a range of speakers from the media, INGOs, academia and the private sector, whether you work on brand, media, digital, campaigns, publications or communications there is bound to be something for you. With a chance to network with peers from over 50 organisations across the sector it is not be missed.

Who should attend 

Anyone working in communications, marketing and campaigns roles or with an interest in them. There are no limits on participants per organisation.


Click here to register for the event (you must be a member of the Communications group to sign up for the event).


King's College London (Guys Campus near London Bridge), KCLSU Activity Room 4, West Wing, London, SE1 9RT


13.45 Welcome and introductions

14.00 - 15.00 Personas and Profiles: How to create personas/profiles/pen portraits of your audiences?
Speakers: Will Tucker, Aid Attitude Tracker; Kerry Moscogiuri, Amnesty International; Mayur Paul, King's College London

15.00 - 15.45 Networking over Tea/Coffee

15.45 - 16.25 Digital Channels: How to target your social media
Speakers: Adrian Cockle, Hootsuite; Dan Gray, WaterAid; Bran Davey, Hub Cymru Africa

16.25 - 17.00 Media Channels: How to better target your media pitch? 
Speakers:  Arti Lukha, ITN; Zoe Tabary, Thomson Reuters Foundation; Ruby Wright, CARE International; Rafi Cooper, World Jewish Relief