WWF UK, like its counterparts in 27 countries around the world, has three goals. These are to: •

  • conserve the extraordinary variety and range of life on earth •
  • use renewable resources like water and timber in sustainable ways •
  • reduce to a minimum pollution and the wasteful consumption of resources and energy.

WWF focuses on conservation of forests, wetlands, marine and coastal ecosystems and uses five main methods to achieve conservation: policy, education, communications, institutional development and exemplary field projects. WWF UK has one of the largest conservation/education and renewable resource teams in the WWF family.