Ten key questions on campaigning effectiveness and beneficiary voice that need to be explored

Conceptually

• What is meant by ‘beneficiary' in campaigns and is there a typology of affected people(s) and partners that might be used to structure campaigning choices?

• How does involving beneficiaries in the stages of the campaign cycle affect its effectiveness?

• How can we best deal with power asymmetries in our campaigns, including wealth, gender, information and education, both between and within the North and South?

‘Behind the scenes'

• How do we find our beneficiaries and what effect does this have on the campaign? 

• When and how is it crucial to involve affected parties in the campaign strategising and planning process, and what are the models for the governance and accountability of campaigns?

• How can we best bridge the differences in outlook that can occur between campaigners and other sections of our own organisations, for example, fundraising and programmes?

‘On the stage'

• What are the best ways of giving beneficiaries and partners a voice in effective UK campaigns and how can we best use new media, media and ‘face to face' strategies in this?

• How does visibility and connection of voice interrelate with what inspires activist and supporter involvement in a campaign in the UK? 

Behind the scenes and on the stage

• How can the development community work better with Diaspora communities in the UK in campaigns on development issues affecting specific countries and regions?

• How do we work with vulnerable groups and give a platform to their voices if being seen to speak out could potentially bring harm?

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