Campaigning Effectiveness Publications
Bond has published two guides on Campaigning Effectiveness as follows:
1. Beneficiary voice in campaigning
The voices of those with whom and on whose behalf we campaign, and how they are represented and involved in our campaigning, are important elements of campaigning effectiveness.
Beneficiary participation in development programmes is a well-researched and developed area of NGO work. However, the role of beneficiary voice in campaigning had not yet been adequately explored.
Read: Tim Gee and Ruth Mayne, Beneficiary Voice in Campaigning
2. Inspiring supporter action in campaigns
When we ask our supporters and other citizens to take action in our campaigns, we need to be confident, firstly, that public pressure should be part of influencing and, secondly, that the suggested action offers the best chance of contributing to the change we seek. We also must maximise the likelihood that those we reach out to will actually be moved to take action.
Read: Emma Taggart, Inspiring Supporter Action
Bond members can register for a free printed copy by emailing campaigns@bond.org.uk
