Our brand
In 2009, we reviewed the Bond brand and identity and several changes were made. Most importantly, our name is now Bond, rather than British Overseas NGOs for Development (BOND) and we have a new logo.
We no longer use 'BOND' as many of the members and stakeholders we asked felt it sounded old-fashioned, colonial, and bureaucratic, and most did not know what it stood for. Instead, we want to build on the strength and unity that 'Bond' signifies - as a membership and network, we are stronger together.
The FAQs cover most general questions about the brand review and process and our brand guidelines (PDF) explain how the Bond brand is used. We adhere to the CONCORD Code of Conduct on Images and Messages.
If you have any other questions or you require logos or assistance with use of the brand, please email Jemma Ashman, Communications and Marketing Officer.
