Learning and training services to help build your capacity

Learning and Training: Advocacy and Campaigning

Introduction to advocacy

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Type

1 day course

Time

9.30am – 5.30pm

Place

Central London

Who's it for

People new to advocacy or looking to understand best practice.

Why choose this course

To plan effective campaigns and influence decision makers to change policy you need a clear understanding of the advocacy process, its purpose and impact. This participative course will explore the issues involved in policy work, lobbying and public campaigning, and the skills and techniques you will draw on.

What you will learn

• The role of advocacy in development
• The importance of legitimacy and accountability
• The different approaches to advocacy and influencing change
• The implications for NGOs of adopting insider or outsider strategies
• The basic principles of successful public campaigning
• A framework for planning, managing and monitoring your strategy