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Learning and Training: Advocacy and Campaigning

Introduction to advocacy

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Type

1 day course

Time

9.30am – 5.30pm

Place

Central London

Who's it for

People new to advocacy and campaigning or looking for an overview of best practice.

Course information

Why choose this course:

To plan effective campaigns and influence decision makers to change policy you need a clear understanding of the advocacy process, its purpose and impact. This participative course will explore the issues involved in policy work, lobbying and public campaigning, and the skills and techniques you will draw on.

What you will learn:

• The importance of legitimacy and accountability

• The different approaches to advocacy and influencing change

• The implications for NGOs of adopting insider or outsider strategies

• The basic principles of successful public campaigning

• The need to plan, manage and monitor your strategy

Trainer

Ian Chandler – The Pressure Group

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Course information pack

Microsoft Word - Introduction to advocacy1.pdf (104 KB)

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What participants say

A very useful opportunity to look at how to plan effective advocacy and to recognise the environment we work in with all its challenges and opportunities. Rachel Whitworth, Bretton Woods Project