Learning and training services to help build your capacity

Learning and Training: Fundraising and Finance

Fundraising from the public: supporter marketing New

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Time

9.30am – 5.30pm

Place

Central London

Who's it for

People who have fundraising as part or all of their role.

Course information

Why choose this course:

Getting small amounts of money from large numbers of people means finding the angles that will appeal to a diverse population. This course gives you time to focus on what is special about the sector, how to present and represent Southern beneficiaries, and your unique selling points. You will be able to start planning your own marketing campaign, and try out tools that deliver results using different media.

What you will learn:

• Raising awareness of international development
• Effective messages for direct marketing and mass appeals
• Donations, events and trading
• Legal, financial and environmental issues
• Keeping and developing your supporters
• Measuring your success rate
• Practise campaign and copywriting tools