Learning and training

Introduction to advocacy

Overview

Date

10 December 2009

Duration

1 day

Time

9.30- – 5.30

Topic

Advocacy and Campaigning

Target audience

People new to advocacy and campaigning or who are looking for an overview of best practice in the area.

Venue

Central London

Fees

Members

A B	C D	E F G
£69	£105	£181

Non-members

< 500K	500K - 5M	> 5M
£104	£158	£272

More details

Full description

Why choose this course:
To plan effective campaigns and influence decision makers to change policy you need a clear understanding of the advocacy process, its purpose and impact. Poorly thought out advocacy programmes can be ineffective or even counter-productive. This course will explore the reasons for and against engaging in advocacy projects and the specific set of skills and techniques you will draw on.

What you will learn:
• How advocacy can help fulfil the organisational missions of development NGOs 
• The importance of ensuring legitimacy and accountability 
• The different approaches to advocacy and influencing change 
• The implications for NGOs of adopting insider or outsider strategies 
• The basic principles of successful public campaigning 
• The importance of rigorous planning for effective advocacy