Learning and Training: Advocacy and Campaigning
Introduction to advocacy
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Time
9.30- – 5.30
Who's it for
People new to advocacy and campaigning or who are looking for an overview of best practice in the area.
Course information
Why choose this course:
To plan effective campaigns and influence decision makers to change policy you need a clear understanding of the advocacy process, its purpose and impact. Poorly thought out advocacy programmes can be ineffective or even counter-productive. This course will explore the reasons for and against engaging in advocacy projects and the specific set of skills and techniques you will draw on.
What you will learn:
• How advocacy can help fulfil the organisational missions of development NGOs
• The importance of ensuring legitimacy and accountability
• The different approaches to advocacy and influencing change
• The implications for NGOs of adopting insider or outsider strategies
• The basic principles of successful public campaigning
• The importance of rigorous planning for effective advocacy
Trainer
Ian Chandler – The Pressure Group
