Learning and training

Introduction to advocacy

Overview

Date

16 September 2009

Duration

1 day

Time

9.30- – 5.30

Topic

Advocacy and Campaigning

Target audience

People new to advocacy and campaigning or who are looking for an overview of best practice in the area.

Course Full

Fees

Members

Non-members

More details

Full description

Why choose this course:
To plan effective campaigns and influence decision makers to change policy you need a clear understanding of the advocacy process, its purpose and impact. Poorly thought out advocacy programmes can be ineffective or even counter-productive. This course will explore the reasons for and against engaging in advocacy projects and the specific set of skills and techniques you will draw on.

What you will learn:
• How advocacy can help fulfil the organisational missions of development NGOs

• The importance of ensuring legitimacy and accountability

• The different approaches to advocacy and influencing change

• The implications for NGOs of adopting insider or outsider strategies

• The basic principles of successful public campaigning

• The importance of rigorous planning for effective advocacy

Facilitator

Ian Chandler – The Pressure Group

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