Learning and Training: Advocacy and Campaigning

Introduction to advocacy

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Time

9.30- – 5.30

Place

Central London

Who's it for

People new to advocacy and campaigning or who are looking for an overview of best practice in the area.

Course information

Why choose this course:
To plan effective campaigns and influence decision makers to change policy you need a clear understanding of the advocacy process, its purpose and impact. Poorly thought out advocacy programmes can be ineffective or even counter-productive. This course will explore the reasons for and against engaging in advocacy projects and the specific set of skills and techniques you will draw on.

What you will learn:
• How advocacy can help fulfil the organisational missions of development NGOs

• The importance of ensuring legitimacy and accountability

• The different approaches to advocacy and influencing change

• The implications for NGOs of adopting insider or outsider strategies

• The basic principles of successful public campaigning

• The importance of rigorous planning for effective advocacy

Trainer

Ian Chandler – The Pressure Group

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