Learning and Training: Advocacy and Campaigning
Introduction to advocacy
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Place
Central London
Who's it for
Aimed at: Those who are new to advocacy and campaigning or who are looking for an overview of best practice in the area.
Course information
Effective advocacy planning draws on a specific set of skills and techniques, demanding a clear understanding of the advocacy process and issues such as legitimacy, accountability and impact. Poorly conceived advocacy programmes can be ineffective or even counter-productive. This introductory workshop will explore the reasons for and against engaging in advocacy projects and the different approaches that your organisation can take.
Learning outcomes
• Understand how advocacy can help fulfil the organisational missions of development NGOs
• Appreciate the importance of ensuring legitimacy and accountability
• Recognise the different approaches to advocacy and influencing change
• Understand the implications for NGOs of adopting insider or outsider strategies
• Understand the basic principles of successful public campaigning
• Appreciate the importance of rigorous planning for effective advocacy
Trainer
Ian Chandler – The Pressure Group
